If you visited your own website and were greeted by a warning, it's easy to assume something has gone wrong. Maybe your web developer mentioned installing an SSL certificate, or you've noticed your website still starts with HTTP instead of HTTPS like many business owners, you may be doubting whether it's something you need to […]
Many business owners question whether digital marketing is worth spending their budget on. A deeper look at how much time people spend online makes that question much easier to answer. The typical person now spends around 6 hours and 38 minutes on the internet every day. In Australia, that number is even higher. According to […]
Six weeks of football is generating one of the more useful case studies in search behaviour we’ve seen in years. Keyword demand spiking in real time. Brands fighting for visibility that money alone can’t buy. A live look at how Google Business Profile handles a global event as it unfolds. According to Forbes, Sistrix data […]
Why creating your website with AI sucks The idea of creating a quick site using automated builders and AI is tempting. You get to launch your new website in minutes, and your digital presence is live right away (or is it really?!). Better yet, it’s, often for a fraction of the cost of a professional […]
The differences between Google Ads (paid) and SEO (organic) Many businesses think they have to choose between SEO and Google Ads. Should you invest in long-term organic growth, or pay for instant visibility? It's a common question, but it often starts from the incorrect assumption. SEO and Google Ads are not competing strategies, they solve […]
Why Google Trends Matters and how to get the most out of it Most businesses are not struggling right now due to a lack of ideas. They’re struggling because they’re creating content, products, and campaigns nobody is searching for. That's the reality behind a lot of current marketing. Brands still spend months building content calendars […]
Do we know if Google can detect AI generated content on sites? Yes, Google does scan websites specifically to understand if content is generated by artificial intelligence. And so does Bing. If you are creating content purely to rank rather than to help real people, both search engines have systems in place to catch it. […]
AI hasn't replaced how people shop. But it has quietly reshaped how decisions are made long before a purchase happens. Buyers are no longer doing all the thinking themselves. They are outsourcing parts of it to AI. AI is now part of the buying process, not just the research phase When people use AI tools […]
Ecommerce platforms with the best SEO When it comes to ecommerce websites and ecommerce platforms that you can use online, essentially there are only a handful of platforms that you can use for your shop or your online store. The main ones you have probably heard of are Shopify, WooCommerce and BigCommerce. Best ecommerce platform […]
Step by step guide on how to exclude IP address from Google Analytics When starting your business for the first time and making your website, one of the first things you should think to yourself is how to exclude my IP address from Google Analytics. The reason you should do this is to actually see […]
How to give access to Google Search Console If you are looking for how to share access to Google Search Console, then this guide is for you. This is usually the first step when I, as an SEO consultant, start working with a new client. To make sure it is all working correctly. You may […]
Does your website rank No 1 but get no leads? A question I get a lot from prospective new SEO clients is, "I appear for these keywords in Google and I'm ranking number one for multiple key phrases. However, I'm just not getting any enquiries." This is more common than you think and there is […]
For many years, Reddit sat outside the usual sales cycle, and brands focused on platforms built for visibility, like Instagram for influence, LinkedIn for experts, and TikTok for attention. But Reddit has become one of the most commercially valuable platforms in the buyer journey, not just because of its explosion in exposure, but because of […]
Before we get into answering this question, let's firstly discuss what is average position in google search console? Google defines the average position in google search console as the average position of your site in search results. It is based on the highest position when someone performs a search. Do note that this can still […]
Search behaviour is often treated as though everyone uses the internet in the same way. One search engine. One process. One result. That statement no longer reflects reality. Because generational search behaviour in Australia has become divided. Different age groups are using different tools, which affects how people learn and evaluate information. And now AI […]
Many Australian businesses are currently unsure about AI. There’s confusion in analytics and recent reports pushing business owners to review and ask the same question: Does AI search affect our website traffic, and how would we even know? Impressions look stable. Rankings have not totally collapsed. Engagement and leads are slowly decreasing. And conversions are […]
Hiring the right SEO specialist or agency can make a real difference to your business. So you want to make sure you're looking for the right things and avoiding the red flags. Here's what you need to know. Look for someone that is actually going to audit your site and not just promising a number […]
Today we're going to be talking about why your traffic has flatlined in Bing Webmaster Tools. There are a few reasons why this could happen and we're going to chat through some ways that you could troubleshoot this to try and fix the problem. Submit your sitemap The first thing you could try, which seems […]
SEO pricing in Australia: what it really costs in 2026 (and why it could be worth it for your business) If you're a business owner in Sydney and you've Googled "how much does SEO cost", the quotes probably seem all over the shop. One place says $500, another $800 a month, another SEO agency hits […]
If you've been monitoring your Google Search Console data lately, you've probably noticed something alarming: a dramatic drop in impressions alongside a curious spike in average position. Before you panic, let me assure you that your website hasn't been penalised, and your organic visibility hasn't necessarily collapsed. What you're witnessing is the fallout from Google's […]
If you’ve submitted your sitemap in Google Search Console and see the message “Sitemap could not be read”, it means Googlebot wasn’t able to access or interpret the file. This issue is common for WordPress websites using SEO plugins like Rank Math or Yoast, especially when server or configuration settings interfere with Google’s crawler. Below, […]
I get this question a lot and it's usually from new clients where I'm looking at a health check - a Google Ads health audit on their Google Ads account (or now ChatGPT ads). Often they say to me "the campaign's not working, I'm not getting any leads, we're not getting any clicks" - those […]
Google Shopping has revolutionised how retailers connect with customers online. With both free product listings and paid Shopping campaigns available through Google Merchant Centre, businesses can maximise their visibility across Google's vast network. This comprehensive guide explores advanced optimisation strategies beyond basic pricing and titles to help you dominate Google Shopping results. Understanding Google Merchant […]
Manual appointment booking is a nightmare. Phone calls, double bookings, no-shows, and endless back-and-forth emails drain your time and frustrate customers. Most businesses lose 20-30% of potential appointments due to poor scheduling systems. You'd be surprised how many out there are still using a notebook to track customers, one of them could be you! I've […]
A practical guide for appearing in ChatGPT, Perplexity, Gemini, and other AI search results using Australian market insights The New Search Landscape in Australia The search landscape has changed dramatically, with 49% of Australians now report using generative AI in the last year, up from 38% in 2023, and voice search adoption in Australia has […]
If you've just started out on Pinterest, or looking to find out more, or you’re aiming to drive more views and traffic to your pins and website, this guide is for you. We'll share practical tips for growing your Pinterest presence, with a focus on SEO to help your content stand out. We've included insights […]
Wondering, “Can I move my website to another provider?” or “Can I move my GoDaddy website to another host?” At The Digital Hub, we specialise in SEO-friendly website migration, keeping your rankings and traffic safe.Moving your website is not as simple as copying files. You have worked hard to build your online presence, and a […]
We're excited to share that our founder, Maddison Ryan, was recently featured on the Cemoh Podcast and Cemoh YouTube channel. In this episode, Maddison dives into all things SEO – from fixing common website mistakes, to helping businesses get found online the right way. Whether you're new to SEO or looking to sharpen your strategy, […]
Looking to master SEO for Showit? This comprehensive guide covers everything you need to know about optimising your Showit website for search engines. Whether you're new to Showit SEO or looking to improve your existing strategy, these proven Showit SEO techniques will help boost your visibility and drive more organic traffic to your site. A […]
Are you looking to improve your Webflow website's search engine rankings? Let's dive into Semflow, a game-changing Webflow SEO plugin that's revolutionising how designers and developers approach search engine optimisation. Understanding Webflow SEO Webflow SEO is crucial for ensuring your beautifully designed site gets the visibility it deserves. While Webflow provides some built-in SEO features, […]
Having a gorgeous portfolio isn't enough anymore for interior designers looking to grow their business. If you want new clients to find you, you need to also stand out online. When potential clients search for someone to transform their space, you want your name to pop up first! Whether you're just starting out or looking […]
Search Engine Optimisation (SEO) for beauty and cosmetics brands is essential if you want you brand to stand out amongst the rest on all digital channels. The integration of AI and evolving search behaviours has changed the way brands need to look at marketing themselves and their digital brand footprint. This guide explores how beauty […]
2024 made waves in digital world with AI overviews, particularly in how we optimise for search engines. We saw more and more examples of how AI overviews have transformed the way people interact with search results, reshaping digital strategy approaches to SEO. Understanding AI Overviews So what are AI overviews exactly? When searching online, you'll […]
When building a website, Wix vs WordPress are often top CMS choices. Both platforms offer user-friendly interfaces and a range of features, but a topical question remains, is Wix or WordPress better for SEO? WordPress the continued SEO powerhouse WordPress has long been a popular choice amongst SEO professionals for its flexibility and extensive customisation […]
In the world of online visibility, getting your Squarespace site noticed can be tough. But thanks to SEO Squarespace plugins like SEOSpace, it's become easier. These plugins are like your GPS in the SEO jungle, guiding you through the twists and turns of optimising your site for search engines. In this guide, we'll explore how […]
6 Easy Steps: How to find clients for a new business Starting a new business is an exciting venture, but it also comes with its fair share of challenges. One of the most daunting tasks that new business owners face is how to find clients for a new business. Without a steady stream of customers, […]
A Technical Guide to Wix SEO Trying to increase traffic to your Wix website? Optimising your Wix site for search engines requires employing key technical Wix SEO best practices. This Wix SEO guide dives into important optimisation techniques for Wix. The Digital Hub are a WIX SEO agency, and we are featured as an Icon […]
Digital marketing is constantly evolving as new technologies emerge and consumer behaviours shift. To help keep you ahead of the curve in 2025, here are 5 key digital marketing trends you need to know. Digital Marketing Trends You Need To Know Artificial intelligence will be a game changer for SEO, transforming how search optimisation is […]
Did you hear that websites made with Google Business Profiles will be turned off soon? Starting from March 1, 2024, customers will be redirected to your Business Profiles when visiting your google site. We are here to help, and make 5 page simple sites that are SEO ready and search engine indexed. You can get started with the […]
SEO in 2026 looks different from SEO a few years ago. Search behaviour is evolving, AI-generated answers are persuading how people discover brands, and businesses have access to more data than ever before. As a result, successful SEO is no longer about rankings alone. It is about considering search demand, creating better content, monitoring technical […]
