The Top SEO Tools To Use In 2024 To Boost Your Organic Traffic

As we head into 2024, search engine optimisation (SEO) remains crucial for businesses wanting to improve their organic rankings and visibility.

Utilising the right SEO tools is essential for conducting thorough keyword research, monitoring rankings and performance, optimising content, auditing your website, analysing the competition, and more. Here are seven of the best SEO tools to leverage in 2024:


Ahrefs is an all-in-one SEO toolkit that provides key insights to improve SEO strategies. Features include keyword explorer for extensive keyword research, site audit tools for technical SEO analysis, rank tracking to monitor website rankings, and content explorer for competitor analysis. Ahrefs is relied on by SEO experts for its accurate and detailed data.

Moz Pro

Moz Pro provides robust SEO tools for keyword research, backlink analysis and monitoring, rank tracking, and site crawl functionality for technical errors and issues. Its keyword difficulty and opportunity scores help optimise content for the right terms. Moz is great for identifying concrete SEO opportunities tailored to your site.


SEMrush offers essential SEO competitive research tools all under one platform. Its capabilities span thorough keyword research, domain analysis, position tracking, backlink analysis, site audits for technical errors, rank monitoring, and SEO reporting. The tool is useful for gaining vital insights on competitors as part of your SEO strategies.

Screaming Frog SEO Spider

Screaming Frog is an on-page optimisation crawler providing comprehensive technical SEO audits revealing issues that require fixing. As a site crawler, it analyses redirects, meta data, page titles, hreflang tags, structured data, and more that impact SEO. This helps maximise technical optimisation for improved rankings and traffic.


Sistrix focuses heavily on keyword analytics and monitoring rank changes over time. It features keyword ranking data, opportunities for ranking improvement, search engine Saturation levels, and actionable tips for SEO visibility growth. For brands wanting to boost rankings, Sistrix provides data-driven insights and trends.


SERanking offers all-in-one SEO tools for rank tracking, site audits, keyword research, backlink analysis, competitor monitoring, and customised reporting. Useful features include rank change alerts, an integrated rank tracker, and API connections. SERanking provides expansive analytics for informed search optimisation.


RankMath is a WordPress plugin for on-page SEO offering optimisation options directly integrated with sites. Capabilities include XML sitemaps, schema markup, SEO analysis tool, rich snippet creator, local SEO management, and more for streamlining on-page best practices.

There you have it - seven top SEO platforms for 2024 helping unlock search visibility gains through robust keyword, competitor, technical, and ranking analysis along with WordPress integration. Use these toolsets’ powerful capabilities to drive more organic traffic.

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