The Top 5 Digital Marketing Trends for 2024

Digital marketing is constantly evolving as new technologies emerge and consumer behaviours shift. To help keep you ahead of the curve in 2024, here are 5 key digital marketing trends you need to know.

Digital Marketing Trends You Need To Know

  1. AI in SEO

Artificial intelligence will be a game changer for SEO in 2024, transforming how search optimization is done through automation and insights.

A key application is automated keyword research to uncover high-potential, low-competition keywords and related long-tail variations. Rather than manually brainstorming keywords, tools like Semrush's Keyword Magic Tool leverage machine learning to generate thousands of semantic keyword ideas in minutes. This gives SEOs a comprehensive set of keywords to target and expand their website's reach in search.

Additionally, AI can power content creation platforms that produce optimized articles tailored to rank for specific keywords. Semrush's SEO Writing Assistant analyses topics, keywords, and existing content to automatically generate draft posts with the right elements for SEO. This enables rapid production of on-brand, on-page content.

Further, AI has the capability to analyse ranking signals and test optimisation strategies to determine what factors currently drive rankings in Google. Rather than guessing what works, machine learning for SEO can methodically try different optimisations and analyse performance data to identify the top drivers.

Overall, integrating AI-powered tools into your workflow can free up SEOs to focus on strategy, creativity, and analysis rather than repetitive and time-consuming tasks. Semrush offers a robust platform of AI solutions purpose-built for key SEO workflows.

  1. Voice Search Optimisation

With voice search adoption hitting new heights, having an effective voice search strategy will be essential in 2024. Estimates project that 50% of all searches will be done by voice by 2023.

Smart speakers and voice assistants like Alexa have conditioned consumers to use more natural, conversational language in their queries. To optimise for voice, ensure you match the language and tone people use in speech. Tools like Answer the Public provide relevant examples of how real users search by voice.

Another shift is toward longer, more descriptive queries since people provide more context through voice. Focus on 3-5 word long-tail keyword phrases that sound like natural questions.

Improving your local SEO listings also ensures your business surfaces for relevant voice searches. Use schema markup so voice assistants can understand key information like your business name, address and opening hours. [7]

Semrush provides all-in-one tools to optimize your site for voice search and track your performance. Listing Management helps get local listings in order, while the Keyword Magic Tool identifies long-tail voice keywords.

  1. Social Media Optimization

With 4.2 billion global social media users, having an optimised social media presence is another digital marketing trend that is more important than ever. 92.6% of marketers agree that social media is critical for driving brand awareness and sales.

Start by optimizing your page titles and meta descriptions for social sharing. Use A/B testing tools like NP's Ubersuggest to determine which variants drive the most clicks on social posts.

Strategically embed target keywords in your image filenames and alt text as well. Images get prominently displayed on social, providing SEO value.

Linking back to your website from social media profiles and posts helps associate your brand with keywords and grow referral traffic.

Tools like Semrush's Social Media Tracker provide data to benchmark competitors and inform your optimization strategy. Integrate social media analytics into your workflows to maximize ROI. [10]

  1. Content Automation

Producing high-quality content at scale is imperative for lead generation, and content automation has emerged as an efficient way to achieve this. 68% of marketers currently use some form of content automation or AI writing. [11]

The benefits of the content automation trend are numerous: increased output and faster content creation, more consistent messaging on-brand across channels, and higher quality content overall.

AI platforms can analyze your keywords, existing content, and audience to produce completely new articles optimized specifically for your business. This level of personalization and strategic focus isn’t possible manually at scale.

Semrush offers an AI writing and content automation tool called ContentShake. It's powered by deep SEO, keyword and ranking data to create content aligned with your search and business goals. This takes the guesswork out of content creation.

content shake semrush
  1. Video Marketing

Video in digital marketing is a trend that has rapidly grown into a core content medium, with consumers spending 88% more time on video sites than 5 years ago. Viewers retain 95% of a message when delivered in video format, making it highly engaging.

To grow viewership and rankings, incorporate target keywords in video titles, descriptions and captions. Transcribe videos to improve keyword density in transcripts.

Optimise videos for discovery by building backlinks to videos from relevant high-authority sites. Feature videos prominently on your homepage, product pages and blog.

Semrush provides robust data to inform your video strategy, including backlink analysis, content gap identification, and topic research tools.

Guide Viewers from Video to Site

Drive viewers from your videos to your website by linking in video descriptions and cards. This boosts SEO value by associating keywords and traffic.

Promote Site Content in Videos

Feature links to your newest blog articles or product pages within videos to build intrasite connectivity. This strengthens the link equity passed between pages.

In 2024, leveraging data and tools to execute on these digital marketing trends will be key to staying competitive. With the strategic use of AI, intent data, and analytics, your digital marketing efforts can drive impressive business growth. Semrush's all-in-one platform makes unlocking these opportunities simple.

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