Best SEO Tools Used by SEO Experts Themselves


SEO tools help you save time by making data insights and keyword research easy and simple. This can be difficult initially, so we have created a list telling you how to choose the best SEO tools for small businesses.

  1. Google Analytics:

Google Analytics provides you with the best free SEO tools you need to take your business to the next level. It analyzes data for you through which you can carry out smarter, profitable decision-making.

Some of the functions Google Analytics can carry out can help predict future transactions. It also provides you with the complete information to connect your insights with results.

  1. Google Search Console:

The Google Search Console is one of the best SEO tools you can use in 2022. It provides easy access to insights and can help determine your website’s performance and traffic.

You can see where your website ranks on Google, determine where on the website people click the most, and what questions bring people to your website. It also reports issues on the website, and all these tools can significantly help you with Search Engine Optimization.

  1. SEMRush:

SEMRush is an SEO tool that easily helps you determine your ranking and any possible changes. This enables you to compare your website with your competitors and work towards out-paying them.

It also provides you with insights, such as traffic on the website, and helps you compare keywords with other websites.

  1. Sitechecker:

Sitechecker will provide you with tools that help you present your website better. It is a great tool for SEO beginners as it will help you achieve better results without much expertise in this field.

Some of the great features it has to offer are: -

  1. On page Audit – enables you to check your website against different metrics
  2. Ability to process the data collected from Google Analytics and Google Search Console
  3. Personalized step-by-step SEO guide
  4. Monitoring of changes to the website
  5. Keyword reports – track keyword rankings
  6. Seobility:

Seobility tells you the overall performance of your website's SEO optimization. Some of the tools it has are: -

  1. SEO checker - Tests your website’s optimization and provides recommendations
  2. Keyword checker – Checks how well keywords are optimized on a specific page
  3. Ranking checker – Checks your website’s ranking for a keyword
  4. TF*IDF tool – Analyzes the top-ranked content on Google and suggest relevant changes for your website
  1. SurferSEO:

SurferSEO is an SEO tool that enables you to enhance your content. It helps you generate a content strategy that ranks on top of search engines.

SurferSEO helps you build outlines for your articles and suggests content that will boost your ranking, which is why it is a great tool to have.

  1. LinkMiner:

LinkMiner is one of the best free SEO tools for beginners. It enables you to search for all links present on a specific page. It also checks whether the link is broken or not and provides you with valuable insights related to the links.

You can also find out the total number of links present, export them together, and display data next to each link.

  1. Authority Labs:

Authority Labs is a rank tracking tool. However, what distinguishes it from other rank ranking tools is that it can track results by cities, countries, and even postal codes.

It provides you with daily data and using this, and you can also closely monitor your competitors. It can also rank based on device, where your website ranks for cell phones and where on laptops.

  1. SEOquake:

SEOquake is one of the best SEO tools for eCommerce. It enables you to search for your website on different search engines and compare the results without any hassle.

It provides useful insights such as the traffic history, backlinks, SEMRush ranking, and even Facebook likes.

However, this tool is a bit difficult to use and understand; hence, it is only valued by experts themselves.

  1. Siteliner:

Siteliner is an SEO tool that helps you find content similar to yours on other websites. This is considered as plagiarized content and Google demerits you for it.

To use it, you can put your website's URL and wait for Siteliner to do the work. The tool searches your entire website for duplicate content, average page size and speed, and the number of internal and broken links. 

The best part about this tool is that it compares your website to other similar websites checked using this tool which significantly helps you improve.

  1. Pitchbox

Pitchbox helps you with the outreach involved in link building. They have an email-sequence tool that automatically helps you set up follow-ups for your emails.

It also helps you connect with some of the best websites and people related to a specific topic. One of the most underrated features it has is its product reviews.

  1. Google Trends:

Google Trends is one of the best SEO tools you can use in 2022. It provides you with the latest trending topics and fields people search for.

You can search for trends specific to countries and regions and find keywords related to those trends. You can also compare different trends over time and then choose which one you want to write about.

  1. Seltzer:

Seolyzer provides crawler and log analysis for all search engines. IT goes into the depth of how bots rate your websites and allows you to see how different search engines view your website. 

This tool can also find code problems and monitor the page speed performance. It is also a great tool to compare and segment web pages.

  1. BuzzStream:

BuzzStream makes it easy for you to connect to your target audience. It helps you find the appropriate audience, develop effective messages, and track the people who have pressed on the links present in emails.

  1. Incognito Mode:

Though the Incognito Mode of Google is not exactly an SEO tool, it will give you unbiased results for your searches. 

To benefit from it, switch on the incognito mode, and the results you will get will be completely unbiased, giving you the real rankings.


This article contains the best SEO tools you can use in 2022 to significantly improve your content and ranking on search engines. These are all tools we use daily for our clients at the digital hub. If you would like us to recommend and set them up for you, please contact us here.

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