Website owners need to understand the importance of optimising their websites. An optimised website means that the search engine has no problems indexing the site, increasing Google rankings.
Many website owners must know the three major types of search engine optimization: On-page SEO, Off-Page SEO, and Technical SEO. But which of these types of SEO should website owners use to improve their SEO scoreline and, at the same time, improve their search engine rankings? What are their differences??
That is where the confusion sets in. There is nothing to worry about, as this article will cover all you need to know about each type of SEO technique and its differences. We would also touch on the need to implement these types of Search Engine Optimization and how to use them for effective marketing.
There are many definitions as to what On-Page SEO means. On-page SEO focuses on how a search engine or user sees your website. It is made up of various factors such as:
Content is simply the multimedia items found on a website. Content measures the value provided on our website. Your website content plays an invaluable role in improving your total SEO score. Using relevant keywords is a good way of improving your SEO score.
This measures how fast your website loads and when your URL is clicked. A website with a slow load speed will drive traffic away. This factor is directly linked to the quality of the server on which the website is hosted. Cheaper servers offer slow website load speed. Therefore, we advise to host your website on fast servers to improve your SERP rank.
It is estimated that about 60% of internet traffic originates from mobile devices. So one question you should ask is if your website is mobile friendly? Do mobile users find it difficult to navigate your site using their smartphones and tablet devices? If the answer to the above questions is negative, you might consider optimising your website to be mobile-friendly.
All these are some of the components of On-Page SEO. From the above, On-Page SEO focuses on the look and feel of your website and on improving your user experience.
Off-Page SEO takes on a different dimension. Let's dive in deeper for a better understanding.
While On-Page SEO focuses on the overall look and feel of a website, Off-Page SEO focuses more on the website's authority. That is how influential a site is compared to another similar site. It deals with factors that would need optimization outside the site to increase the website's influence. It involves several tricks that help promote your website to the target audience.
Off-page SEO also has components or factors backing it up. Some of which include:
Having a large number of quality backlinks can be a powerful source of improving your SERP's Ranking. When your website has quality content, other business owners can easily insert a link on their site, article, blog, etc., just because of your value. These help drive traffic to your website and increase site popularity. Google rewards popular sites by including the website among the top results whenever a related search is made.
Creating enough awareness about your site and the value you offer on various social media platforms like Facebook, LinkedIn, Twitter, Reddit etc., works as an Off-Page SEO to drive traffic to your website. Including a link to your website on various forums increases your visibility to search engines and internet users.
When people start talking about your website on social media, search engines can easily find and locate your website using its popularity.
One way of promoting your website is through a partnership with influencers. Partnership with them improves your popularity due to the huge following these influencers have.
They can include your website link in articles or content they publish to their large audience. As a site gains popularity, its authority grows.
We can see that Off-Page SEO focuses on making your website gain popularity and authority from these factors. It comprises promotional activities performed mostly off-page. In contrast, On-Page SEO is all about the physical look of the website.
Technical SEO focuses on ensuring that your website is void of issues that may prevent or delay search engines from accessing content on your website. Having a website filled with glitches would decrease your user experience and decrease your search engine rankings.
Some tricks involved in Technical Search Engine Optimization include:
Having a nice layout on your website makes it easier for search engine crawlers to understand what is on each page of your website. Hence improving visibility.
Using HTML tags correctly makes a search engine get concise information on what a web page is talking about your website.
Broken links make you look unauthentic and causes a loss of traffic. Run periodic checks on all internal links found on your website, and repair them. That makes navigating your site easier for web crawlers and users.
Unlike the other types of SEO mentioned above, technical SEO deals with all the technical issues that may come up on your website. It involves careful troubleshooting of links and other aspects of the website to ensure a good functioning site. Having a site void of bugs and glitches makes it hassle-free for search engines and users, improving SERP's Ranking.
On-Page SEO, off-page SEO, and Technical SEO all have vital roles in Search Engine Optimization. One cannot be effectively used without the other.
With On-Page SEO, your website looks appealing and provides value to your site visitors. The use of keywords makes it easier for search engines to locate your site, increasing your SERP's Rankings and generating quality traffic.
Off-Page SEO helps you market and promote your website to internet users. This helps you gain more popularity and authority amongst similar websites. Using social media can help you achieve this. It is well known that Google gives a preferable ranking to websites with quality link profiles.
Technical SEO ensures your website is void of errors and glitches, making the site more visible to search engines and web crawlers. Endeavour to troubleshoot internal links to avoid having your site littered with useless links and decreasing your authenticity. When used in tandem, all these make sure you get the required results. The Digital Hub can help out with many of these areas to help increase your rankings in google and has over 10 years experience. Being local in Australia we can quickly jump on a zoom call at a time that suits you. Contact us now to find out more.
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