How We Boosted This Construction Company's Organic Traffic

The Challenge:

SYNSPEC wanted to boost their site into the top of the SERPs (search engine results)

Synspec are Adelaide's concrete repair experts. The one goal they wanted The Digital Hub's help with was improving their organic search traffic through search engine optimisation. With a number of technical issues, they needed a solid technical SEO and keyword strategy to boost them to the front page of Google. The business was also looking at a local strategy as they were interested in increasing enquiries from those in and around the Adelaide area.

The Solution:

A Full Technical Audit And Plan

The Digital Hub began by conducting a full audit of SYNSPEC'S website content, creating a keyword research and competitive analysis report summarising:

• The site’s existing keyword rankings, and what they should be targeting
• The keywords of the their top competitors
• Content gap
• Technical audit

Number of keywords increased that the site was ranking for.

Organic traffic increase after 6 months.

The Results:

• Search intent research – based on what users were searching for
• Technical SEO remediations and site optimisations
• New content implementation
• Optimisation of their Google My Business Profile to increase local calls and enquiries