ChatGPT ads announced
ChatGPT advertisements are live!
The future of AI search advertising is here.
As of March 2026, ChatGPT launched the pilot ads. And in the coming weeks, they started rolling out to Australia, the US, Canada and New Zealand some test ads to get feedback and also test and learn.
Who can see ChatGPT ads?
ChatGPT can be seen by millions of people using ChatGPT specifically for logged-in adult users on the free and go subscription tiers. At this stage, the plus, pro, business, enterprise and education plans will not have ads.
What's ChatGPT's goal of rolling out ads?
ChatGPT wants to support broader access to more powerful ChatGPT features while maintaining the trust people place in the platform for important and personal tasks. They want to test and learn and make sure they're getting the ad experience right.
What are the ChatGPT principles and approach to advertising?
- Mission alignment: Our mission is to ensure AGI benefits all of humanity; our pursuit of advertising is always in support of that mission and making AI more accessible.
- Answer independence: Ads do not influence the answers ChatGPT gives you. Answers are optimised based on what's most helpful to you. Ads are always separate and clearly labelled.
- Conversation privacy: We keep your conversations with ChatGPT private from advertisers, and we never sell your data to advertisers.
- Choice and control: You control how your data is used. You can turn off personalisation, and you can clear the data used for ads at any time. We’ll always offer a way to not see ads in ChatGPT, including a paid tier that’s ad-free.
- Long-term value: We do not optimise for time spent in ChatGPT. We prioritise user trust and user experience over revenue.
How can I get started on ChatGPT ads?
Contact us today to be one of the first business to get access to advertise your business on ChatGPT. You may also be interested in google ads coaching or management.
Do ads influence the answers that ChatGPT gives to you?
At this stage, the ads aren't strictly tied to the kind of answers you receive. And this is still being optimised based on what's going to be most helpful to the query you're asking.
What do ChatGPT ads look like?
When you see an ad, it will be clearly marked as sponsored, and it will be visually separated from the organic answer. See example below.
They don't impact the actual answer so far, and they are separate from the answer.
How does ChatGPT decide what ads to show?
Which ads are shown is determined by matching ads submitted by advertisers with the topic of your conversation. Ads are also compared to past chats and past interactions with ads. For example, if you're searching for a chocolate chip cookie recipe, you might see ads for grocery deliveries or baking. If there are multiple advertisers within the same topic, the ads are selected based on what is most relevant to your chat to show to you first.
Since the ad matches your conversation, it means your business will show up and be super relevant.
What about the privacy aspect?
Advertisers don't have access to your chat history or any personal details, so they only receive aggregate information about how the ads are performing, like clicks or views. also determines who is allowed to advertise to stop scams, spammers or misleading ads.
How do I get started with ChatGPT ad management?
We are gearing up to set businesses up with ChatGPT ads, so be the first to advertise once we hear back from ChatGPT that ads are ready to be served.
We can help manage your ChatGPT ads through monthly management.
Contact us today to find out so that you can be one of the first businesses to get on ChatGPT.
How much does ChatGPT advertising cost?
Pricing is still being confirmed for the Australian market, so get in touch with our team to find out the latest and what we can do and what makes sense for your budget.
How many people are using ChatGPT?
Over 800 million people are now using ChatGPT every week. And they're looking for things that are contextually relevant to what your business is offering, so you can put your business right in front of them at that exact moment that they're searching.