SEO For Online Shop - How we generated revenue for an online cake store in Sydney

The Challenge:

Flo Viennoiserie wanted to boost their google rankings into the top of the SERPs (search engine results)

Flo Viennoiserie is Sydney's favourite online French Patisserie & cake shop. Flo partnered with The Digital Hub to enhance their online visibility through comprehensive SEO for online shop strategies. Their primary objective was to increase organic search traffic to drive business growth.

The patisserie faced several technical SEO challenges that required addressing to improve their Google rankings. They needed a robust technical SEO framework combined with strategic keyword targeting to secure first-page positions on search results.

Additionally, Flo Viennoiserie aimed to implement a localised SEO for online store approach to attract more customers from Sydney and surrounding areas, focusing on generating increased inquiries from local consumers seeking authentic French pastries & cakes online.

The SEO for online store Solution:

A Full Technical Audit And Plan

We commenced by performing a comprehensive online shop SEO audit of Flo Viennoiserie's website content. They developed a detailed keyword research and competitive analysis report that outlined:

• Current keyword rankings for the site and recommended target keywords for optimal online shop SEO
• Competitor keyword analysis highlighting what rival businesses were ranking for
• Content gaps that needed addressing to improve online shop SEO performance
• Technical assessment to identify online shop SEO issues affecting site functionality

The Key SEO Activities:

• Customer search intent analysis – focusing on actual user search behaviours and patterns
• Detailed keyword research
• Technical SEO for online shop improvements and website performance enhancements
• Implementation of fresh, strategic SEO content designed for SEO for online shop success
• Google My Business Profile optimisation to boost local visibility, drive calls, and generate customer inquiries

The SEO For Online Shop Results:

Number of keywords increased that the site was ranking for grew 250%

Organic traffic increase after 6 months tripled!